#TransformTheRunway

Execution: Savage x Fenty will select seven transgender creatives, artists, and models from within the fashion and beauty communities and offer them the capital and creative control to develop a campaign that authentically showcases a modern, inclusive standard of beauty. 

Virtual look-books will live on Savage x Fenty’s Instagram story and exist beyond #NYFW as highlights on the Savage x Fenty and NYFW Instagram pages. Fenty will also collaborate with NYFW to broadcast the virtual fashion show via Instagram Live. All creative will be promoted with the hashtag #TransformTheRunway and link directly to the individual influencers to promote their platforms and growth.