Patagonia Films and Andy To Present: 100 Seconds to Midnight

40% of Americans have never left the United States and seen the beauty that the rest of this world has to offer. Soon enough, there may not be any beauty left to experience. 

Execution: Patagonia will partner with director, and travel enthusiast, Andy To (227k followers on Instagram) to create a seven-episode content series that takes Americans who have never left the country to the far reaches of the earth—to areas that were once pristine, but have since been devastated by climate change. They’ll connect with local communities, cultures, and environments and learn first-hand about the environmental challenges facing these areas. Each episode will be 6-7 minutes long and live on YouTube and the Patagonia Films site. The goal is to connect with the humanity and beauty of these places, create emotional engagement, and spur action. 

Andy and our guests will be equipped with Patagonia gear and equipment as they venture into foreign terrains and environments.