The Cookout, Hosted on Twitter Spaces

Execution: Black Twitter drives culture forward. We ARE the mainstream. Twitter can invest in Black content creators (like @dragonflyjonez and @lajethrojenkins) by tapping them to host Spaces centered on culturally-relevant topics. Black Twitter will get the conversation popping in real-time, and we’ll invite America (some of y’all, at least) to The Cookout. 

Twitter has already delved into hosting live, weekly content through partnerships with the WNBA, NFL, and The Players’ Tribune. The Cookout allows them to build out their organic programming and authentically leverage the most influential community in the world while bringing the conversation around movies, music, sports, gaming, fashion, and culture to life.