Brief:
Amid a global pandemic, Pfizer stepped up to the plate, displaying expertise, compassion, and a commitment to science.

Their integrated #ScienceWillWin campaign, featured across TV, print, digital, social, and OOH channels, helped restore confidence in science and vaccines during a dangerous disinformation campaign.

My goal was to compile this information into a cohesive and compelling narrative and submit Pfizer as a candidate for the 2020 MM+M Awards.

Execution:
In spearheading the narrative, I conducted extensive research about the state of the epidemic, the process of developing Pfizer’s COVID vaccine, and the myriad of ways in which they displayed leadership and collaboration in partnering with fellow pharma companies.

I took these unique and pertinent nuggets from their story and effectively weaved them into a successful submission that went on to win in the platinum category.

READ FULL ARTICLE HERE: Platinum Winner, 2021