Brief:
MF is a rare and difficult-to-treat blood cancer. It’s rarity means that physicians often see less than five MF patients annually and thus lack familiarity with the condition and its symptoms. This lack of expertise creates a knowledge gap that leaves patients feeling frustrated and lost. Our goal was to create an educational infographic about the signs of progression for MF. The creative is meant to live as a content module on the client’s unbranded site as a resource for patients living with MF.

Execution:
We worked to break up copy into bite-sized, digestible nuggets that could quickly touch on common signs of progression for MF patients.

The modular design is meant to provide future opportunities to break out content into distinct sections for use on the site, paid social, and/or CRM emails.

We included relevant statistics, fundamental advice, and noted less common signs of progression only detectable through labs and tests (gene mutations, increase in bone marrow fibrosis).

The creative included to the right is one of the final iterations that we developed for the unbranded site in service of patients living with MF.