Fitnesse Radio

Brief:
Your lifestyle can be intense. We wanted to match that energy. A great playlist does exactly that, releasing those feel-good chemicals as you push past your limits. Fitnesse Radio is here to help you turn the impossible into the inevitable.

Execution:
I developed Fitnesse Radio, a bi-weekly themed playlist, for Spotify and Apple Music. Each is specifically curated to evoke a certain vibe or emotion. The best part? They’re just as great at the pre-game as they are in the gym. We set out to craft multidimensional playlists that fit every occasion and lifestyle.

Every 10th entry in the series spotlights a musical icon like Drake or Bey, while the other installments focus on genres like trap, hip-hop, dancehall, Afrobeats, and more. Tune in and get the vibes right for your next workout.

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Fitnesse Brand Expansion

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